Wireless carriers and wireless provide a landscape technology change rapidly in the of the small steps of the digitalization will not longer be sufficient.
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The impact transformationnels digitisation (the adoption massive technologies and applications connected digital consumers, businesses and governments) will continue in the implementation of the provider of telecommunications services the more strategic and operational decisions. This trend regulates the telecommunication companies, is trying monetiser as their investment in infrastructure and the explosion of the illegal data boost, rationalisation of the acquisition of the necessary capacity recently your range of products and services, improving the customer experience and develop their portfolios of assets and models of cases.
So far, the results have been mixed. The proceeds of the companies are active worldwide in stagnation and the operating expenditure and capital increase. During this time, the message "Over-the-top (Ott), Player - video, audio, and other services such as Netflix, and Spotify, piggyback communications systems free - Earn number and popularity, which makes the task of traditional operators, much more difficult.
The telecommunications companies, have strategies for digitisation offensive usually get better results than their competitors more conservative, even though the transition not smooth. In some cases, the first digital initiatives were scattered around, and many telecommunications operators know that you must have a more focused for determining the digital goods and services if you for the fishing of actual possibilities in the company and adjacent digital ecosystems wider.
For the telecommunications companies, the agenda is difficult. But they must not avoid these basic conditions in your industry are to be maintained and benefits through their central role for the digital economy.
The digitisation of the main activity
of most telecommunications organizations include the potential benefits - consumer satisfaction Enhanced influx of revenue and cost savings - can be harvested in the provision of experience digital attractive line as well as the automation of the services and more effective straight-through processing financial transactions. For many companies, but a difficult legacy architectures and systems and products and services in the places on the way to the attacks on the digital experience. Since, due to their small size and their relatively quickly, smaller telecommunications companies seem to be better prepared for the difference between the old systems and provide user-friendly for the customers of the process really work.
For economic operators Telekom, incrementielle efforts are little help to create. Instead, companies absolutely redefine their connection with your customers. They must prove that they can of high quality, fine tip, and the communications services reliable, citizens and a new content on the platforms of the offices and mobile telephony and Verbraucher-Friendly websites with invoicing in line, breakdown services, instruction and support customers. You must also sell know-how in the area of security, authentication of the identity and the billing of professional customers. And you must harmoniously monetiser cause mountains of data on their networks on the pricing on the basis of the experience gained, the gradual elimination of the plans of data free of charge and for an unlimited period and promote the consumption of Daten-Heavy contents.
The suppliers of telecommunications services is completely redefine your relationship with your customers.
These efforts require significant investment in new network technologies because companies still stationing of liquids.
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Article source:http://www.strategyand.pwc.com/perspectives/2015-telecommunications-trends
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