Opinion on Valentine's Day is somewhat mixed. Some may call it a contemptible symbol of consumerism that commodifies human emotion for financial gain. Others embrace the opportunity to show their loved ones they care. Some people just use it as an excuse to awkwardly ask out their office crush.
What you can't really do, though, is ignore it. Saccharine love ballads are pumped into food courts, heart shaped balloons festoon shop floors. You might want to pretend it doesn't exist, but it can be rather hard.
You may be thinking that the noble pursuit of truth and knowledge would get in the way of some good old-fashioned romance. You would be wrong; even scientists occasionally enjoy the odd dangerous liaison. So to commemorate this glorious celebration of love, WIRED is taking a look at some of the conveniently timed scientific studies to come out the week before Valentine's Day.
By: Emily Reynolds,
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